Compact Discs begin as a clear polycarbonate disc. The disc's digital information, which allows it to play music, run computer programs or play movies, is stamped on the top of plastic disc. Next, a reflective foil is placed on top of the digital information. Then a clear lacquer is spread to protect the foil and data. Finally, a graphic or label is printed.
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Lacquer layer
Reflective foil
Plastic disc
How does disc scratch repair, or cd repair work? The shiny plastic surface of any disc can become littered with all types of scratches and marks, which may prevent the disc from playing properly. Even deep scratches can be professionally repaired provided they are not "top damaged" (refer below). Discstation equipment is specifically designed to repair your disc without damaging the data layer. When you receive your disc back it will look and play like new.
How do I spot top damage? To find out whether your disc has top damage, try this simple test. Hold your disc up to a 40-watt light bulb, label-side facing the bulb. If you see tiny pin holes, or lines of light coming through the shiny side of the disc, this disc can not be repaired. It has been damaged through all three top layers. This information applies to CDs only. DVDs are manufactured differently and do not suffer top damage.
Video store owners - why focus on light disc scratch damage? Repeated light scratch damage sustained during the DVD rental process quickly results in medium damage and then further rentals create a heavily damaged disc. This may seem obvious, but we have observed that many DVD rental stores react to disc scratch damage only when it causes problems for the customer. These problems result in embarrassed and/or harassed staff and, as a result frequent free movies given out to keep the customer happy.
If you repair your lightly scratched discs, it will help your business in the following ways:
Customers are more likely to take care of a clean, shiny disc with no scratches, than one with marks all over it.
You will have the confidence in handling complaints because you know that your discs are in good condition and you are much less likely to have to give away free rentals.
Staff will treat your disc collection with more care.
It takes less time to repair light scratch damage, this means less consumables and a greater chance of a successful repair, for example, Disc-Go-Pod only takes 2-3 mins to repair lightly scratched discs, but up to 25 mins for heavily scartched discs.
Your customers will have less complaints, and you will build a reputation for supplying high quality DVD movie rentals.
Call us on 1300 728 094 to discuss implementing a disc quality control program in your DVD rental store.
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